Emergency Room Beirut
‘Arabs in Paris,’ an exciting project that aims to connect Arab talents with the French fashion industry, kicks off in the French capital September 30. The new initiative is a collaboration between the Arab Fashion Council (AFC) and the Fédération de la Haute Couture et de la Mode (FHCM) to promote Arab fashion designers.
Located at the prestigious fashion avenue, 233 Rue Saint Honoré, the first edition of the programme is taking place until October 5. Thanks to the platform, the region’s creative talents like Azzi & Osta, Poise Design, Aboud Jamal and Ecailles will be able to showcase their latest collections during Paris Fashion Week’s calendar for spring/summer 2021. Pieces by other designers in the spotlight, including Emergency Room Beirut, Saad Collection and Mada’En, will also be presented in the showroom and presentation space, which is set to welcome international press and buyers.
“It is a great initiative to bridge the Arab and French design cultures together, and we are very honoured to give this opportunity to our talents to present officially at Paris Fashion Week and to distinguish which Arab designers showcase truly on the official calendar,” Jacob Abrian, Founder & CEO of the AFC, which is the world's largest non-profit fashion council, said.
Mohammed Aqra, AFC's Chief Strategy Officer, also commented on the project that is part of the 'Welcome to Paris' initiative set by FHCM, which has some 100 members. He said the project is in line with the AFC’s aim to form an Arab economy based on creativity and campaign for Arab talents internationally.
During Milan Fashion Week, which took place from September 22-28, Camera Nazionale della Moda Italiana launched an initiative to support Lebanese designers following the August 4 explosion. The digital presentation platform ensured Emergency Room Beirut, Roni Helou, Hussein Bazaza, Boyfriend the Brand, Azzi & Osta and L’Atelier Nawbar could present their creations.