Every time Huda Beauty drops a new product, we’re sure many of you do a happy dance ~and so do we~! Huda Kattan is the makeup maven who taught us all the skills and techniques to perfect our makeup from contouring to an iconic smoky eye. This collection of stunning palettes is what we’re hoping to paint our lids with this coming season.
“As we enter the new season, we’ve created a modern twist on the iconic smoky eye with our new limited-edition trio of pigment-powered palettes. Our Haze Obsessions will make your dusky, soft glam dreams come true,” says Huda.
Making our makeup dreams a reality, Huda created “Haze Obsessions” and it's an edit of three palettes – Khaki, Purple, and Sand – each consisting of nine soft, glamorous shades, textures, and finishes offering endless options for customizable smoky eyes. Giving you an easy way to achieve both bold, runway-inspired looks and subtle, ethereal eyes; each palette is packed with beautifully buttery mattes, light-filled metallics, and shimmery eyeshadow toppers in complementary shades to play with.
While the smoky eye has been a beauty staple since the 1920s, Huda was inspired to create palettes that would sit perfectly with the opulent jewel-tones, bold prints, and dazzling sequins that lit up the AW/2020 runways. She was inspired to create a modern edit of smoky shadows to complement clashing prints, loud logos and bold colors. “By using different textures and modern shades of smoldering hues, we’re giving the smoky eye an exciting modern update this season,” says Huda. “While I know first-hand that it can be tricky to master, we created the Haze Obsessions trio to make the smoky eye a reality for beauty trendsetters by offering complementing shades and textures that are easy to experiment with.”
Each of the three palettes offers options for a street-style look with shades awash with muted tones of ecru and cappuccino, tempered with deeper, more intense colors of dark bronze and khaki green. Harnessing the innovative technology that Huda’s known for, each palette is made up of three luxe textures. Mattes are created with a highly pigmented, silky-to-the-touch formula that blends seamlessly on the lid while creamy metallics have a multi-reflective foil-like texture that gives intense shine. Shimmer toppers – sheerer than the metallics – are sparkling cream powders that are baked using a mix of finely milled pearls, designed to be used as a highlighter shade or as a topper to give a pearlescent glow to the lids. Found exclusively in the Khaki Haze palette, the Khaki Duo Chrome Shimmer Topper is a new and innovative shade-shifting duo-chrome texture with a high-shine finish that’s made of a golden, olive-green metallic with a rosy pink shift.
Launching on ShopHudaBeauty.com, Online Retailers and In-Store on Sept. 15.