An essential part in every skincare routine, we're always on the lookout for the best moisturizers to keep our skin plump, supple, and fresh. And, we expected nothing less than a multitasking, game-changing hero from Huda Kattan’s debut moisturizer.
Introducing: WISHFUL’s Honey Balm Jelly Moisturizer, a luxuriously-textured jelly-meets-balm.
A groundbreaking beauty invention straight from Huda’s WISHFUL labs in South Korea, the honey-infused moisturizer tackles all your skin concerns in one powerful balm that offers both immediate and long-lasting results. Carefully formulated to suit all skin types to leave skin dewy, luminous, and glowing, beauty mogul Huda knew exactly what was missing from her highly sought-after line of skincare.
“I wanted to create a moisturizer that went above and beyond its core function, so as well as hydrating the skin for up to 24 hours, our debut balm brightens, reduces the appearance of pores and seriously amps up your glow game,” she said.
So what makes it so magical?
The balm is concocted with carefully curated ingredients to tackle not one, but multiple skin concerns. Infused with honey, the formula helps keep skin moisturized for up to 24 hours while the soothing scent of lavender oil calms and relaxes the mind. The addition of turmeric, which is one of Huda’s favorite DIY ingredients, helps to reduce the appearance of hyperpigmentation whilst powerhouse niacinamide, a form of vitamin B, visibly reduces the appearance of pores and brightens a lackluster complexion. Finely crushed, ethically-sourced lavender mica pearls provide an instant visible glow and soft-focus effect, leaving skin dewy, glassy and flawless.
For her latest skincare drop, Huda was inspired by a trip to Seoul, on which she encountered the game-changing balm-like texture in one of her favorite skincare labs and immediately knew it would be the starting point for her debut moisturizer. Excited by the unique water-in-silicone formula that locks in moisture for up to 24 hours, Huda wanted to push the powerful emulsion by combining the innovative texture with her favorite tried and tested natural extracts. The Honey Balm Jelly Moisturizer promises visible results after 10 days- maximum hydration, nourishment, and flawless skin.
Having struggled with acne at multiple times throughout her life, and having always had sensitive skin, Huda was adamant to make the formula suitable for all skin types. Unlike traditional balms, which can feel heavy on the skin, this unique formula absorbs quickly, leaving no greasy residue – just soft, silky, and intensely hydrated skin. In line with Huda’s goal to make it work for all, the formula is non-comedogenic and non-acnegenic.