When Rihanna launches anything at all, be it fashion, lingerie, beauty or new music, it's always in the most remarkable way.
Last week, the starlet hosted a first-of-its-kind, global house party to celebrate the launch of her cruelty free skin care line, Fenty Skin. The digital house party welcomed attendees from all over the world to “meet up“ at the Fenty Skin house, where Rihanna surprised fans and friends with live video chats for the world to see!
Inside the house, Fenty Skin Ambassador Sean Garrette chatted with Rihanna at the “spa”, and then guided guests to discover the 3 debut clean, vegan, earth-conscious, multitasking Fenty Skin products – Total Cleans’r Remove-It-All Cleanser, Fat Water Pore-Refining Toner Serum, and Hydra Vizor Invisible Moisturizer Broad Spectrum SPF 30 Sunscreen – known together as the Fenty Skin Start’rs.
Guests were also invited to discover fun facts about the products through treasures hidden in the garden around the virtual hot tub and explore dynamic content from skincare experts and enthusiasts in the sink’s mirror.
The digital party-goers also connected and live-streamed their moves from the living room dance floor as if they were dancing together in reality – and even famed rapper of the hit “Old Town Road,” Lil’ Nas X got in on the action before livestreaming with Rihanna about skincare, music, and more! There was also a bar in the “sunken lounge” where people mingled and indulged in custom Fenty Skin cocktails and mocktails at which they could even create their own with the help of the party’s bartender and then email themselves a copy of their drink recipe to recreate the mixology magic after the party stopped.
Fenty Skin has officially launched exclusively at www.fentyskin.com, which includes international shipping to over 180 countries around the globe.
The brand is clean, uncomplicated, effective skincare for all. Led by brand CEO Robyn Rihanna Fenty, Fenty Skin is a result of Rihanna’s personal skincare journey, global experiences, and real-life routine. Each multitasking product is specifically designed to deliver a streamlined, approachable, value-packed regimen and work seamlessly with makeup on all skin tones. Featuring ingredients from around the world, earth-conscious packaging, and vegan and gluten-free formulas, Fenty Skin also celebrates and respects what the planet has to offer.