A leading light in the Saudi fashion scene, Noha Sindi is a real inspiration for other talented, hardworking mumpreneurs who want to stay ever glamorous. Sindi is known as Saudi’s first personal shopper and fashion stylist. An image consultant too, she is certified from the London College of Fashion and is behind fashion consultancy service Syling Diva, which provides all these fashion-related needs.
Plus, the Styling Diva fashion blog is where the style reference, who has worked as a fashion buyer for Souk.com and at Kayal, has shared the latest trends in fashion, offered styling tips and covered the biggest events in the region and abroad. Sindi, who is inspired by women like Oprah Winfrey, has also been spotted hosting or acting as emcee at some of the country’s exciting events, including fashion shows, exhibitions, boutique-related ones and brand launches. Speaking of brands, Sindi has collaborated with several local and international ones, including Tory Burch, Max Mara and Diesel.
However, as a mother of two girls, one of the things the fashion maven must find most meaniniful and probably most fun, is running styling workshops for young teenagers and children. These are designed to empower the next generation of entrepreneurs through their fashion choices. While working with girls aged between eight to 16, Sindi aims to promote self-confidence and feeling good from the inside through the understanding of body shapes and how to select the right styles and colours. Her work with this age group led her to organise Jeddah’s first “tween” fashion show.
Sindi, who loves a mix of luxury brands and bargain shopping, has been a fashion addict form an early age and has said she would help many friends and family members select outfits. And after graduating and working with a couple of companies, she decided to launch a business to do what gives her the most pleasure, putting a smile on people’s faces after making them feel better and more confident.