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Saudi’s Summer Tourism Campaign Is A Breath Of Fresh Air

Brace yourselves for the best domestic travel options!

We’re all in need of a much-needed break after all the stress that comes with a pandemic, and what better way to vacay than to discover your own country?

Summer 2020 is all about playing detective and exploring the Kingdom’s natural hidden gems, cultural landmarks, and pristine beaches. The Saudi Tourism Authority (STA) launched “Tanafas” (‘breathe’ in Arabic), a campaign that conveys safe domestic travel in light of the Covid-19 outbreak.

After STA conducted an in-depth research, it was revealed that:

  • 57 percent of Saudi residents are concerned about travelling on holiday by plane
  • 85 percent are still planning to take a break of around ten days this year
  • 78 percent expressed curiosity in exploring their country.

Starting from 25 June and running until 30 September 2020, the Saudi Summer campaign is promoting ten, locations across the nation *drums roll*. The ten areas are: Jeddah and KAEC; Abha; Tabuk; Khobar, Dammam and Ahsa; Al Baha; Al Taif; Yanbu and Umluj; and Riyadh.

"Saudi Summer comes as a wonderful opportunity to discover multiple tourist destinations in KSA, alongside its historical, natural and cultural treasures. The campaign also contributes to enhancing efforts by the Ministry of Tourism to revive the tourism sector, which was most affected by the repercussions of the Covid-19 crisis," said His Excellency Ahmed Al Khateeb, Minister of Tourism for the Kingdom of Saudi Arabia and Chairman of the STA.


From hidden gems to pristine beaches, there are so many reasons to use this summer to explore Saudi Arabia's limitless beauty.

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In close collaboration with the private sector, Saudi Summer is a step closer to position the Kingdom as a top tourist destination worldwide. "The tourism sector resumes its activities with a renewed spirit and great hopes for moving forward at an accelerated pace, to achieve our aspirations in harmony with Saudi Vision 2030, which seeks to pursue economic diversification, attract investments, increase revenues and create job opportunities for citizens," said H.E. Ahmed Al Khateeb.

Stay tuned for more tourism guides to these amazing cities!


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