Why The Giving Movement Is UAE's Homegrown Label To Buy Now
Time to level up your workout wear!
With the tagline, “flipping the switch on conscious consumerism,” The Giving Movement (TGM) is a brand like no other within the Arab region... Having launched in May 2020, the brand seeks to spearhead conscious consumerism within the local market and create an ethical and sustainable line with a collection that is crafted from their own certified sustainable fabric developed from recycled water bottles and bamboo. The collection includes a range of gender-neutral athleisure wear that encompass each of the five pillars of The Giving Movement. Discover the five pillars at the heart of the brand’s ethos, which is one of the first to tap into ethical and sustainable fashion movement in the UAE.
TGM believe in working hard, caring harder and giving back. With this in mind, The Giving Movement has partnered with the local independent non-profit organisation, Harmony House and UAE-based global philanthropic organisation, Dubai Cares. Proceeds from every sale are donated to fund projects that are dedicated to improving lives on a physical, emotional and intellectual level by providing free education, food, clothing and medical care to under-privileged children.
The Giving Movement spent over 6 months developing their own custom-made, certified sustainable technical fabrics ReLon™ and RePoly™ that are unique to anything available on the market today. The fabrics are created using recycled post-consumer water bottles and organic bamboo before the surface is brushed to make them as soft on you as they are on the planet. They are sweat-wicking, have a four-way stretch, and are lightweight and breathable. With complete transparency in mind, every piece from The Giving Movement comes with a tag which details how many waste water bottles were used in its production.
With packaging also in mind, it is not made from plastic, but instead the TGM team developed an innovative alternative that is made completely of plant starch that is able to biodegrade in landfills within months. The packaging is also reusable – with an added a re-sealable zipper on each bag – enabling customers to use the bags for anything from carrying wet workout kit to make-up.
With more than just sustainability in mind, TGM prioritises a ‘Fashion-First’ ethos so that wearers can be on-trend whilst also making more conscious purchases that are kinder to Earth. Pieces are crafted to fit the modern ‘on-the-go’ lifestyle, taking you from studio to street and are gender neutral, extremely versatile and can be worn dressed up or down.
The Giving Movement embraces inclusivity and its home in the Middle East. With this in mind, the team developed long line designs in the vests, t-shirts, hoodies and jumpers for women as well as an activewear hijab and a skirt to be worn over leggings. There is also a looser fit ‘tech pant’ as an alternative to leggings ensuring that everyone can wear The Giving Movement in comfort, including those that want to dress modestly whilst also staying on trend.
As well as developing forward-thinking and innovative fabrics that seek to disrupt the current athleisure market, the detailing on The Giving Movement pieces reflects the futurism that the brand seeks to embody. From molten metallics to subtle neon branding, the aesthetics of The Giving Movement’s pieces are a nod of what’s to expect from every collection drop.
Ethical & Local
Continuing with the transparency at the heart of The Giving Movement’s community, each piece is made ethically in the UAE and produced in limited quantities with each labelled with the number in the series. The Giving Movement is proud to say that all garments are responsibly made in UAE in a certified factory that pays living wages, provides fair working hours and safe conditions, whilst allowing for unionizationand strict rules against forced or child labour.
The Giving Movement collection is available to buy from www.thegivingmovement.com