The e-commerce world is rapidly evolving with many brands recognising it’s the way forward, including Bvlgari. As part of a move to meet the demand for the new market, the high-end label has launched a new e-shop experience purely dedicated to the UAE. And to celebrate its innovative digital mark, the legendary Roman jeweller has launched a stunning campaign that features the regional community.
For the bold campaign that teams whimsy with luxury, Bvlgari tapped two Saudis who have fearlessly made their mark. One of them is singer and actor Aseel Omran, who previously teamed up with the maison for their "Glam Rebel" and Save the Children campaigns. Alanoud Badr, the Lady Fozaza Founder and designer and "MBC Trending" TV host, is the other star in the campaign who hails from the Kingdom. Emirati entrepreneur and influencer Mthayel Al Ali and influencer Nouf Al Tamimi, who is also from the UAE, are the two additional go-getters who add more clout to the campaign.
And in line with highlighting regional talent, the engaging illustrations of each amazing woman are the work of Jordanian fashion illustrator and designer Shamekh Bluwi. Bluwi, who studied architecture, gained worldwide popularity after sharing 2D sketches of women whose dresses featured cut out shapes so that various backdrops could be used to incorporate the real world into his work.
The E-Commerce Site
For those who prefer to social distance and shop from the comfort of their homes, a visit to a Bvlgari store is simply reimagined online through the brand’s client-centric platform, which offers an exclusive 360 degrees experience.
A dedicated and professional e-concierge team is at your fingertips, prepared to address any customer enquires and give you the same great level of service you can find in a Bvlgari boutique.
Enhanced with 3D product images and augmented reality features, the Bvlgari e-commerce experience also presents exclusive packaging, free shipping, flexible delivery and complimentary exchanges, whether online or at a boutique. In addition, the win-win venture includes several easy-to-use payment options and after-sale services like cleaning, repairing and resizing.