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Balqees Fathi Joins International Stars In A Campaign Celebrating Extraordinary Women

The first Arab artist to perform at a women-only concert in Saudi Arabia, as well as the first one to perform with Andrea Bocelli was cherry-picked for Piaget’s "Extraordinary Women" campaign…

As well as being a master of opera who performs in four languages around the world and having three record-breaking albums, Balqees Fathi is a UN Champion for Women’s Rights in the Middle East. The Yemeni-Emirati singing sensation, who is known for highlighting important humanitarian causes, is actually behind the #DontCoverItUpdrive, which aims to raise awareness on domestic abuse. For these reasons and more, Piaget found her to be the perfect fit for its new Extraordinary Women campaign, which features 10 women excelling in various fields like cinema, art, music and design.


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The Dubai-based singer joins nine other exceptional women, including American actor Constance Wu and her award-winning counterparts Jessica Chastain and Cynthia Erivo, for the initiative by the Swiss luxury watchmaker and jeweller. South Korean star Kong Hyo-Jin, Iranian and American entrepreneurs Shiva Safai and Olivia Palermo, Chinese visual artist Chen Man and Arianne Phillips and Carineh Martin, the founders of Red Carpet Advocacy, are the other six women in the “Piaget Society.”

“No stranger to the limelight meet shining star of the stage @balqeesfathi. A ground-breaking singer who uses her platform to raise women up, sharing her extraordinary with people around the world,” Piaget wrote about the member of the UAE NSO Symphony Orchestra on its official Instagram page.


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The 31-year-old Fathi, who made waves when she became the first Arabic singer to go on Saudi national television 40 years after singers Fairouz, Sabah, and Om Kolthoum, joined the other outstanding achievers in LA, where they shot the campaign. Unsurprisingly, the images and videos by also bring to light some of the fabulous high jewellery and watches they are known to authentically love. The Limelight Gala watch and pieces from the Sunlight and Possession collections helped the women dazzle even more.

“We have been talking a great deal about women empowerment and what women have to do to take their role in society,” Piaget CEO Chabi Nouri said. “Each of these women has something extraordinary, but over and above extreme talent, they are in solidarity, supporting each other.”


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This isn’t the first time Fathi, who is married to Saudi Sultan Bin Abdullatif, has teamed up with Piaget. TheYaHawa singer, who has visited Yemeni refugee camps as part of her philanthropic work, appeared in the brand’s 2019 Sunny Side of You Ramadan campaign. They picked her as the first regional celebrity to collaborate with as they felt she embodies values their campaigns focus on, like independence, fearlessness and magnetism. 

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