Since the spread of the deadly virus, organizations, charities, the public, celebrities and world leaders have been active in hosting charity initiatives, donating essential items and funds to help aid those on the frontlines fighting the global crisis.
To honor those workers, Mattel, the creators of Barbie, have unveiled a special edition collection of dolls designed to honor the everyday heroes including, doctors, medical technicians, nurses, grocery store workers, drivers and more. The 16 dolls aim to shed light on the tireless work of these people who ensure the safety of the public and ensure the smooth running of day to day operations whilst people stay at home.
Here’s to our heroes! Check out the new @FisherPrice #ThankYouHeroes collection designed to honor & give back to the healthcare heroes on the front lines of the fight against COVID-19, & to thank the everyday heroes keeping our communities up and running https://t.co/nTlR718Y7c pic.twitter.com/qynya7FBYA— MATTEL (@Mattel) April 29, 2020
The net proceeds of the sales of the figurines of the everyday heroes, from the #thankyouheroes collection, will be donated to #FirstRespondersFirst, which is a fund that is dedicated to providing equipment, supplies and resources for healthcare workers and their families across America.
Senior Vice President of Fisher-Price and Global Head of Infant and Preschool, Chuck Scothon said in a statement, “#ThankYouHeroes is designed to immortalize and honor healthcare and everyday heroes, and to drive additional donations to support first responders. Whether these toys are given as a gift to recognize someone working on the front lines, or used as a tool to help children have conversations about how they are feeling, it is our hope that Fisher-Price toys, and play in general, can ultimately make these difficult times easier for both kids and adults.”
Arianna Huffington, founder and CEO of Thrive Global, one of the organizations behind the #FirstRespondersFirst, also added, “Mattel’s iconic brands and products speak to something deep within us. So it will be wonderful to see this new Fisher-Price collection not only bring joy to children, but give parents and caregivers a new way to honor healthcare first responders and everyday heroes and their families.”