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Jimmy Choo Wants You To Design Their Next Collection

Who's in?

Shoe designers and enthusiasts need not be bored in this time of self-isolation as one of our favorite luxury shoe brands, Jimmy Choo, has just launched a weekly sketch competition on social media. The prize for any selected sketches is your very own Jimmy Choo design sold as part of the label’s next exclusive capsule collection.

“Choo Sketch” is the name of the concept led by the infamous brand’s creative director, Sandra Choi, who is urging fans to create their ideal shoe for the Jimmy Choo Instagram page.

10 designs will be chosen by Choi and the public will vote for their favorite styles on the social media platform.

The chosen ten will be whittled down to five and will be created by Jimmy Choo and the sale proceeds from the capsule collection will go to a charity under the Jimmy Choo Foundation.

Sandra Choi said in a statement about the exciting concept, “I wanted to share my love of sketching with the Jimmy Choo community, in the hope that it will provide a moment of escape whilst we are all united by the challenges we are currently facing together.”

A shoe design will be chosen by Sandra Choi every week and shared on the Jimmy Choo Instagram page, and the theme of the shoe design is “messages of positivity.”


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Sandra also spoke about the challenging time and efforts against COVID-19: “It’s important to try to keep a positive mindset during these challenging times. The world is fighting something invisible to the eye that can be mentally and emotionally draining. For me, nature has always provided much needed escapism, watching the world continue to flourish as our usual way of life is interrupted has been enlightening…Never more than now have we needed to look to things that help our minds keep calm and stay positive. For my first Choo Sketch I have created a fantasy shoe that takes inspiration from the pure beauty of blossom contrasting against an infinite blue sky backlit with rays of golden sunlight. Our lives are on pause but nature continues to weave her magic – that helps to fuel my optimism.”


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Those wishing to participate in the competition simply need to share picture of their own shoe design with Jimmy Choo and Choi’s favorites will be shared on the brand's Instagram stories.

The winners of the competition will also get to take home the shoes they designed.

The competition draws to an end on Friday May 15th 2020 and winners will be announced on 8th June 2020. So get to work! 

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