Just like every year, Namshi is launching a new charity initiative during Ramadan. For the first time, the e-tailer has joined forces with the UAE-based charity Dubai Cares, which has been working towards providing children and young people in developing countries with access to quality education. And you can contribute to the cause by purchasing one of the 1,500 limited edition T-shirts.
One hunded percent of the profits from sales of the unisex T-shirt will be donated to Dubai Cares to help the charity, which is part of Mohammed Bin Rashid Al Maktoum Global Initiatives, design and fund their integrated, impactful, sustainable and scalable programmes. Priced at AED/SAR 59 per piece, the T-shirts will be available online from April 16. Designed in-house by Namshi’s fashion experts, the black T-shirt offers a modern twist on regional flavor, with a bold Arabic calligraphy pattern. Printed in gold, the text reads “life is beautiful” to re-instill a message of positivity and to emphasize finding joy and happiness in the smaller things in life.
"We are very excited to launch this initiative. As a brand, we believe in supporting and giving back to the region and this campaign really brings that message to our customers in a time where acts of kindness are most needed,” Sarah El-Hajji, Head of Marketing Operations & Special Projects of Namshi, said.
“Every T-Shirt that is bought will be making a difference to many projects that Dubai Cares work on. It's a beautiful idea and a strong message to our community, sometimes it's the small gestures that make the biggest impact."
To shop the T-shirt, download the Namshi app, available on iOS and Android