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Al Ula CEO Is In Talks With Hospitality Leaders To Discuss The Industry’s Future

Here's to hoping we'll visit this gem again soon!

The Kingdom's AlUla is set to become the world's largest living museum and a prime destination for heritage, arts, adventure, and tourism. The chief executive Amr AlMadani, chief executive of the Royal Commission of AlUla was part of a virtual conference discussing Hospitality Tomorrow. The virtual meeting went over global challenges facing the hospitality and tourism industry and participants were leading business owners, investors, financiers and operators.  This online gathering aims to forge a call to action amidst the current global travel restrictions due to the COVID-19 pandemic.

The discussion also focused on how the industry can anticipate signs of recovery and how tourism can play a role in accelerating the recovery of the global economy.

Established by royal decree, the Royal Commission for has three strategic targets: set for the year of 305: 2 million annual visits, contributing over $30 billion to Saudi GDP and creating 38,000 jobs. In the meantime, you can visit the breathtaking site via Snapchat, learn more about it here.

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