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MUSE: The Loyalty App Gifting You All The Self-Care You Need

Only available in the UAE and Kuwait currently, the app will launch in Saudi Arabia towards the end of 2020.

A big name in luxury and a leading partner across the Middle East, Chalhoub just turned shopping more exciting with the launch their new experience led loyalty program, MUSE.

MUSE goes beyond rewards points, and prides itself on being more than just a transactional detail; it add a personal touch to your shopping experience. It aims to be adaptive and responsive to the desires of each member by enhancing their journey as they collect & redeem points, unlock benefits and enjoy experiences that are unique, personalized and unforgettable.

The program includes some of Chalhoub’s portfolio of luxury brands, from fashion retailers such as Level Shoes, Michael Kors and Salvatore Ferragamo to coveted beauty brands including L’Occitane, NARS and Urban Decay, as well as lifestyle brands Tanagra, Swarovski and Tumi.

Members of MUSE can expect to be surprised and delighted with tailor-made experiences relevant to the consumer personally. Some the experiences range from complimentary services such as makeovers by NARS to preferred rates at bespoke florist, Bliss Flowers. Members can also enjoy indulgences redeemed by MUSE points such as luxury spa days and high tea experiences. Finally, elevated moments that MUSE offers exclusively to members are contests to win immersive experiences including extraordinary get-aways tailored to you. Besides memorable experiences, MUSE members are also privy to exclusive benefits such as a dedicated MUSE concierge, valet parking, complimentary home delivery, birthday rewards, priority access to sales and tailored MUSE gift boxes throughout the year.

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