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5 Saudi Brands To Covet Now

The Arab world knows fashion, couture, style and luxury like the back of its hand.

From Middle Eastern couturiers dressing Hollywood royalty, to emerging contemporary designers to know about, homegrown designers are making major waves across the globe. Whether it is luxe bags, fine jewelry or cool contemporary clothing, support these brilliant Saudi designers.

Arwa Al Banawi

After having launched her eponymous label in 2015, Arwa Al Banawi’s genius contemporary designs leave us all wanting more. Marrying oversized tailoring with urban sensibilities in luxe fabrics – Banawi is the Saudi womenswear pioneer we’ve all been waiting for. The label merges androgyny with of the moment streetwear and strong power suiting with a feminine touch. 


Baraboux is a luxury line of stunning handbags. Made from high quality, sustainable materials and immaculate craftsmanship, Baraboux is the epitome of Middle Eastern luxury.


Hindamme references to the Arabic notion of 'possessing perfect form in harmony and aesthetic'. Saudi designer Mohammed Khoja notes “Hindamme is a term used for both formal and casual associations within Middle Eastern culture. By integrating cultural elements, my AIM is to create a new narrative to Middle Eastern design that is both universal and contemporary yet is also able to act as a reminder to the past.”

Inspired by the visual and cultural identity of the ancient Nabateans of Al Ula, Khoja worked closely with specialized textile experts to create custom brocades and embroideries that illustrate the inscriptions and art of the ancient Nabatean civilization, seamlessly blending history into contemporary design in his latest collection.

Nuun Jewels

Nuun Jewels may be based in Paris but has deep rooted connections with Saudi Arabia. HRH Noura Al Faisal channeled her own creativity and established a stunning line of fine jewelry. Taking inspiration from the natural beauty of Saudi Arabia, as well as organic and geometrical patterns, HRH’s collections are crafted with the highest quality materials and stones for that true modern royal look.

Ashi Studio

Seen on the likes of Beyonce, Cardi B, and Sonam Kapoor, Saudi designer Mohammad Ashi masters the art of drama through his architectural, yet flattering silhouettes. His designs are romantic yet avant garde, feminine yet modern all at the same time. Ashi stands out with plain yet luxurious fabrics and techniques to create head-turning pieces.

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