Why BY FAR’s SS 2020 Collection Is the Perfect Addition to Our Summer Wardrobes

Founded by twins Valentina Bezuhanova and Sabina Gyosheva, and their best friend Denitsa Bumbarova, BY FAR’s cult bags have been sported by everyone from Kaia Gerber and the Hadid sisters, to cultural icons like Beyoncé and Michelle Obama. With their sling-it-over-your-shoulder charm and 90s cool, these trend-setting creations have immediately captured the attention of influencers, stylists and fashion editors alike. Handcrafted from sustainable Italian leather and materials in a small family-run factory near Sofia, BY FAR accessories combine vintage-inspired design with an addictive contemporary edge.

For SS2020, the cult label’s collections have been inspired by the lush green hues of summertime and the heatwave in the city. The label’s hot SS20 collection features kiwi and watermelon greens, alongside matte whites, aquamarine tones and neutral sandy shades. Iridescent crystal embellishments evoke the liquid silver of rising mercury— bringing an easy evening glam to the most coveted collection.

BY FAR’s must have styles are the perfect pairing for light as air, floaty summer dresses for this summer’s pending heatwave, and with the label’s effortless, yet statement, chic being it’s USP, the season’s accessories feature slip on sandals and leather slides with their directional design and uncomplicated luxury. From eye-catching baby blue mules plucked from the soles of a French-film heroine skulking through the market towns of Aix-en-Provence, to classic loafers and ostrich leather ballet flats— BY FAR brings modern, instinctive dressing to the fore.

Staying true to their aesthetic, BY FAR’s new collection sees a fusion of flirty silhouettes and sleek, architectural shapes. Every bag is designed with the independent woman in mind— her natural habitat is linen sheets and leafy sun-traps gazing over the vast cityscape. From dual-pouch shoulder bags to circular forms, your BY FAR bag will demand the spotlight whilst being infinitely wearable. It’s the ideal wardrobe companion. The 90s-inspired Rachel bag returns in new guises of rainbow leather, chain detailing and green metallic finishes— her ‘out of office’ is firmly on and she is uncontactable at this time.

Share Article

Write a comment