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Saudi Label HINDAMME Releases Collection Dedicated to Al Ula

Saudi based label HINDAMME by Mohammed Khoja continues its East meets West ethos with the launch of SEASON IV. Also entitled as the ‘Al Ula’ collection, SEASON IV is a contemporary interpretation and retrospective into the ancient desert Kingdom belonging to the Nabatean Arab civilization, and more specifically that of Al Ula, Saudi Arabia.

From silk velvets, golden pleats to Greco-Roman style embroidery, the collection takes an artisanal approach to ready-to-wear resulting in contemporary yet timeless pieces that reflect the visual and cultural identity of the ancient Nabateans of Al Ula.

Designer Mohammed Khoja worked closely with specialized textile experts to create custom brocades and embroideries that illustrate the inscriptions and art of the ancient Nabatean civilization. Key staple pieces include silk velvet jackets and silk shirts that feature signature Greco-Roman brocades with Nabatean inscriptions as well as ‘Mada’in Saleh’ architecture inspired dresses and jackets, silk pleated gold metallic dresses and statement branded tees.

Natural plant based colors and graphic symbols pay homage to the ancient civilizations of Al Ula, while pleats and modern silhouettes create a contemporary feel.

The collection seamlessly blends artisanal details with ready-to-wear styles, adding a layer of storytelling and nostalgia into every piece. HINDAMME’s SEASON IV is in collaboration with Winter at Tantora Cultural Festival and will be exhibited at the festival, which runs from December 19th, 2019 until March 7th, 2020.

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