BY FAR was founded in 2016 by twins Valentina and Sabina, and their best friend Denitsa and today is label every fashion girl aspires to. The contemporary shoe and bag brand focuses on modern pieces with a nostalgia for vintage. The brand takes an ethical approach to production, and uses left over leathers to create their minimal and limited collections – without compromising on quality and comfort.
The label became a breakout social media success and has since amassed a cult following of revered fashionistas, actresses, stylists, singers and influencers from all over the world as they don BY FAR’s minimalist nod to the 90’s.
Returning with yet another lust worthy collection, BY FAR has just launched its Resort 2020 collection featuring mock croc mules, embellished handbags and more of their signature mini bag.
Resort 2020 is inspired by the vibrancy of fresh fruit and vegetables, which is conveyed through the set design for the campaign as it features an array of colourful fresh produce from local markets in front of an earth-coloured backdrop. The striking collection includes barely there sandals, squared-toed ankle boots and teeny baguette bags.
BY FAR co-founder, Valentina Ignatova spoke about the collection and explained, “Our Resort 2020 collection is all about the heatwave in the city! Scorching days call for stylish but effortless accessories which add an instant cool vibe to your look. Think juice green leather, tortoiseshell vinyl and golden snake print – all inspired by those endless days where the metropolis transforms into a tropical winter land. Refreshing kiwi and watermelon greens are the perfect match for a tanned, sun-kissed skin, delivering instant impact even when throwing on a satin slip to run to the store.”
Please excuse us as we add every single style to our Christmas wish lists…