She may originally be from Argentina, but Sofia Sanchez de Betak is definitely a citizen of the world. And the New York-based style influencer and social media travel queen has turned to the UAE for her latest collection. As her brand is travel-inspired, Sanchez de Betak is always looking to find extraordinary experiences and new desirable hideaways to motivate her while she continually roams the world with her husband, Alexandre, and daughter, Sakura. For her newest designs, the Creative Director and Founder of Chufy, which just also happens to be her nickname, has come up with an exclusive collection inspired by Emirati art and culture.
Sanchez de Betak, also an Art director and Fashion Consultant, has created a collection with 54 pieces, with the design narrative of the ready-to-wear collection centred around the UAE’s national animal, the oryx. The emirates’ vibrant culture, authentic local experiences, including a desert safari and falconry, visits to traditional old souks and the indigenous discoveries the international It girl made along the way also played a part as she envisioned the items. “The UAE is a country of unconventional architecture with many awe-inspiring and opulent buildings, Dubai,and on a larger scale, the UAE has solidified itself on the global maps as a travel destination, yet it’s amazing to see how this country and culture remain deeply rooted in its rich history,” the author of Travels with Chufy said.
The collection by Sanchez de Betak, who has been named among the 10 most influential women of Argentina, includes an array of separates,with sumptuous fabrics in a rich colour palette. Lush greens, browns and reds are mixed with golden embroidery and vibrant oranges, yellows and blues to reflect the striking desert landscapes. Plus, iconic Emirati motifs, such as oryx, camels and palm trees appear in the playful patterns.
Perfectly suited for Dubai’s balmy climate, the range includes lightweight blouses, kaftans, tunics, flowing pants and jumpsuits that are perfect for days spent exploring in the sun. Ankle grazing skirts and dresses, as well as sweaters in lighter knots can be layered for the cooler desert nights.
Chufy’s Dubai desert themed collection is available exclusively at Etoile “La Boutique.”