Sheikha Hoor Al Qasimi Is Set To Take Over Her Late Brother’s Fashion Label


Sheikha Hoor Al Qasimi

Sheikh Khalid Bin Sultan Al Qasimi passed away in June this year, leaving behind his eponymous fashion label, Qasimi. The Sharjah royal’s brand has been operating without a creative director since his death, up until now.

His sister, Sheikha Al Qasimi, who is also the president of Sharjah Art Foundation and will be taking over as creative director of her brother’s fashion line. As a pioneer of the Sharjah Art Foundation the Emirate’s cultural scene, the Sheikha looks to preserve Sharjah’s heritage and history, and works with a number of historians, artists, and curators as she stays on top of the happenings of the UAE’s arts and culture scene. As Qasimi’s new creative director, Sheikha Hoor will take on the label’s business responsibilities with Adam Rice, who is the Arab label’s head of design.


Sheikh Khalid bin Sultan Al Qasimi

A statement was released about the Sheikha’s new role, “While bringing her artistic sensibility to Qasimi, Hoor will seek to maintain Khalid’s aesthetic, which was centred around the idea of an urban nomad and built upon the pillars of architecture, colour, military details and social-political messaging. She will strive to stay true to this messaging. Above all, Hoor will endeavor to preserve – and further – Khalid’s legacy and make sure that his memory is kept alive. She will present autumn/winter 2020 during London Fashion Week Men’s in January 2020, as Khalid’s last show, before presenting her own inaugural collection, spring/summer 2021 in June 2020.”

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