Ask me and I’ll tell you the Saudis are more social-media savvy than you think. These five female YouTubers have made it to the top of the "Tubular Influencer Score" (TIS), according to analytics agency Tubular Labs.
21-year-old Al-Shammari is Saudi Arabia’s most influential YouTube star with over 1,204,511 subscribers and 72,350,740 views on YouTube alone since she became active on the platform in 2015. She is a lifestyle vlogger mostly making videos about beauty, fun tutorials and comedy.
Her videos which are done in Arabic, often features her brothers who are also widely-followed YouTubers on her channel.
Aref has over 647,813 subscribers and 62,171,457 views on YouTube. Her videos range from lifestyle and beauty to educational, challenges and pranks. Although she manages to keep her face hidden, Asrar whose channel name is ‘Drama Queen,’ has managed to entertain a large Arabic-speaking audience with her videos.
Moroccan-born Elmziryahi is a cookery vlogger based in Saudi Arabia. Her videos revolve around Middle Eastern food and recipes. With over 331,257 subscribers and 56,294,762 views on her YouTube channel, she was ranked third in the Tubular Labs list.
Sharqiya based YouTuber Al-Awwad’s videos feature art, beauty and DIYs. What prompted her to start vlogging is when she found that there was an absence of beauty and DIY tutorials in Arabic online.
Al-Awwad whose channel is named, ‘Miva Flowers,’ has over 498,357 subscribers and 64,122,415 views on YouTube. Despite never having revealed her face in her videos, she has managed to boost her popularity on the platform.
Saudi vlogger Sajer is not just a fashion and beauty, or lifestyle blogger but the 25-year-old is also a globetrotter who posts travel vlogs on her YouTube channel. With over 447,927 subscribers and 49,979,121 views on YouTube, Sajer is part of a media revolution that has seen the Kingdom achieve the highest YouTube watch time per capita in the world.
Speaking of her father participating in some of her videos, she said, “I want to show my father in more videos because I want families to watch this and realize that if my father is supporting me, others can do the same for their daughters.”