The decision-makers at Bottega Veneta tapped photographer Tyrone Lebon for their autumn/winter 2019-2020 men’s and women’s campaign, which just oozes with glamour and class. Set in Joshua Tree, Los Angeles, amidst a plain, sun-bleached concrete basin, an endless blue sky and far-reaching horizons, the campaign has a warm and sensual vibe, teasing at endless possibilities.
A head-turning gold-coloured supercar suspended upside down in the air sets off the graphic silhouettes of the new collection. When power is subverted like that, it’s possible to discover a fresh point of view and see things from a different angle when it comes to looking at the traditional status of luxury itself. And by referencing post-modern symbols of prestige and glamour in the campaign, the brand that was founded in 1966 in Vicenza, Veneto is exploring the raw contrast of man versus machine.
“Strength, sensuality, being in the moment. Bottega Veneta is about defining a point of view, a new way of seeing subtle individuality, and then subverting that status,” Daniel Lee, the Creative Director who has been steering the brand in a fresh direction, says.
The British designer, however, is staying true to the house’s modern and chic signature designs. Complementing the scenery, the autumn collection is clear-cut, pure and refined, and it includes gold statement jewellery and textured coats with a metallic finish.