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You Can Gaze in Awe at the World’s Most Expensive Perfume in London This September

As well as standing 1.97 metres tall, the jewel-encrusted ode to Dubai is the only perfume to hold two Guinness World Record titles.

After its global launch in Dubai, the world’s most expensive unisex perfume, SHUMUKH, will be showcased for public viewing at the Spirit of Dubai Parfums by Nabeel’s boutique in Knightsbridge, London this September. The creation, which is valued at GBP £1.015 million / USD $1.295 million, is a one-of-a-kind masterpiece that combines art, jewellery design and perfumery.

SHUMUKH, which means ‘deserving the highest’ in Arabic, is set with 3,571 sparkling diamonds (totalling 38.55 carats), topaz, pearls, 18-karat gold (2,479.26 grams) and 5892.88 grams of pure silver. The customisable perfume that’s the epitome of luxury is an unrivalled tribute to Dubai in the world of fragrance and it beautifully showcases the seven key elements of pearl diving (Durra), falconry (Baz), Arabian horses (Abjar), roses (Narjesi), luxury (Haibah), Arabian hospitality (Diwan) and Dubai’s stature as a ‘city of the future’ (Aamal). All the elements have been intricately modelled in gold and silver and ornamented with the highest quality VVS diamonds and precious stones, which are accompanied by individual certificates of authenticity. The hand-blown Italian Murano glass bottle infused with 24-karat real gold has the capacity to hold three litres of perfume dispensed via a revolutionary remote-controlled spray mechanism that adjusts to the user's ideal height.

“With a history of passion for perfumery that has spanned 48 years and a keen eye for jewellery design, my dream was to bring to life a ‘history in the making’ concept with innovation at its core. My vision was not only to capture Dubai’s persona in one monumental piece of art but to also create a fragrance that embodied the pinnacle of luxury in the world of perfumery,” Asghar Adam Ali, Chairman and Master Perfumer at the Nabeel Perfumes Group of Companies, said.

The perfume, which took over three years and 494 perfume trials to formulate, is made with the finest natural ingredients sourced from far-flung corners of the globe. Notes of rare amber, sandalwood, musk, rare pure Indian agarwood, pure Turkish rose, patchouli ylang-ylang and frankincense all help make it an unforgettable and mesmerising scent. The perfume takes its lasting power from the superior quality and rarity of its ingredients and is estimated to last on the skin for over 12 hours and up to 30 days on fabric.

Conceptualised in the UAE by Adam Ali, SHUMUKH was fashioned by renowned artisans and master craftsmen from France, Italy and Switzerland, including the recipients of the designation of Meilleurs Ouvriers de France (Best Craftsman of France).


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