Lady Gaga is someone we know and love for her music, dramatic fashions and encouragement when it comes to accepting our aesthetic flaws. So, we couldn’t be more excited when the Paparazzi and Poker Face hit-maker took to Instagram to share the news of her latest project. In the video clip, Gaga starts off by stating “The last thing the world needs is another beauty brand, but that’s too bad.”
Devoted to make up only, the Oscar winning actress and popstar told Business of Fashion that the range of products would include, “multi-use colour items for cheeks, eyes and lips in six shade families and kits containing all three products priced at a relatively affordable $49.”
Using her latest enterprise, Haus Laboratories, Lady Gaga hopes to encourage creativity, bravery and most of all self kindness. She shared on Instagram her struggles and challenges with depression and being who she wanted to be, and for people “to find a sense of both inner and outer beauty”. “Sometimes beauty doesn’t come naturally from within. But I’m so grateful that makeup inspired a bravery in me I didn’t know I had. I’ve come to accept that I discovered my beauty by having the ability to invent myself and transform. They said I was just weird, but really, I was just Born This Way,” she added.
Now that Amazon has launched in the Middle East, in a major way, we won’t have to go very far to obtain the sought after pieces from Haus Laboratories, as you can pre-order the items as early as July 15th on hauslabs.com and Amazon.