Diversity Supporter Nabela Noor Launches Empowering Clothing Line

Out with the old standard and in with the new Zeba standard.

Beauty vlogging sensation Nabela Noor has been on a mission to change the beauty world by working to ensure sure women from different backgrounds can relate when they open a magazine.


Small town girl with big city dreams and even bigger faith in you & your purpose.

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And now the Bangladeshi-American has launched a new fashion line that’s all about changing mainstream thinking in the fashion sphere and boosting inclusivity and body positivity. Through Zeba, which will be producing a full clothing line, the 27-year-old digital influencer wants to guarantee different sized fashionistas find what they’re looking for. The new “community focused on self-love and body celebration” offers an extraordinarily diverse range of size options in a system that’s designed to empower.


Welcome to Zeba! We are so excited to introduce you to our community focused on self-love & body celebration. Zeba strives to rewrite beauty standards and reinvent the way we define ourselves. Our mission is to empower each and every one of you to unapologetically love the skin you’re in.⁣⁣⁣You are more than a label.⁣⁣⁣ More than a number on a scale.⁣⁣⁣ More than a measurement.⁣⁣⁣ More than a tag. ⁣⁣⁣ ⁣⁣⁣ So, we’re saying goodbye to the old standard and introducing the Zeba standard - ⁣⁣⁣ There are no numerical or conventional labels for sizing at Zeba.⁣⁣⁣ ⁣⁣⁣ In the world of Zeba you are “Passionate, Brave, Inspiring, Fearless, Radiant, Powerful, Loved and Independent.”⁣⁣⁣ ⁣⁣⁣ You can expect a lot from us including a full clothing line to come. But before the launch of our full line, we want you to join the revolution. We want you to proudly encourage the world to be their own kind of beautiful. The link to purchase our first ever product is available in our bio. ⁣⁣⁣ ⁣⁣⁣ This is just the beginning of our movement. ⁣⁣⁣ ⁣⁣⁣ Welcome to the self-love revolution.⁣⁣⁣

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“Zeba strives to rewrite beauty standards and reinvent the way we redefine ourselves. Our mission is to empower each and everyone of you to unapologetically love the skin you’re in,” a Zeba Instagram post explains.


Welcome to the self-love revolution. This is Zeba. #wearezeba #beautystandards #beauty #selflove

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Studying sociology gave Noor an understanding of social issues and social struggles, propelling her to become a campaigner for diversity, as well as representation, and help marginalised communities get heard. The “believer in kind deeds and good things” is also behind Noor House, which helps struggling families in Bangladesh.

Noor’s rise to digital fame started in 2013, when she started posting DIY make-up tutorials and product reviews. The bubbly brunette known for her colourful photos and energising take on life, not to mention those to-die-for eyebrows, has around 650,000 subscribers on YouTube and 1.2 followers on Instagram. 

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