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The Modern Woman Show: Meeting Today’s Arab Woman’s Needs

Modest fashion collections, fashion shows, beauty demos and lots more to be found at the Modern Woman Show, the all-in-one event for women in Dubai

Arabic and international designers are turning the second edition of the Modern Woman Show into a fusion of fashion. From 20-22 April, the Dubai World Trade Centre is home to collections by popular Emirati brands like Latifa Al-Shamsi, House of Meena and Hessa Falasi. Plus, Das Collection is displaying selected abayas, while AW Rostamani Lifestyle is showcasing their Ramadan Collection as part of the show’s special focus on the latest trends in modest fashion. Meanwhile international and regional names like Italian brands Vhernier and Kaizer and Saudi Arabia’s Diademe, plus a host of other exhibitors from countries like Bahrain, India, Indonesia and South Africa, add clout and variety to the luxury lifestyle and fashion exhibition.

Designer Yasmin Megerisi from House of Meena with the models showcasing the collection being presented at the Modern Woman Show

As well as women’s wear by niche brands that ranges from kaftans to ready-to-wear, evening wear and everything in between, the exhibition also makes room for handmade jewellery, artisanal chocolates, accessories, pefumes and ouds. Additionally, there are fashion shows, on-site beauty demos on hair, make-up and nail art, product launches and makeovers.

Miss India Earth 2012 Prachi Mishra showcasing Das Collection abayas with Vhernier jewellery

Co-organised by Emirati entrepreneur Reem Al-Zarouni, who has a background in fashion design, the Modern Woman Show is planned by Sumansa Exhibitions and has the backing of Dubai Design District and Dubai Design and Fashion Council, which act as strategic partners. “With its cosmopolitan nature and a reputation as a style icon, Dubai is an ideal place to showcase amazing fashion.

Model showcasing designer Yasmin Megerisi's collection at the Modern Woman Show preview

The local designers have come a long way and are being recognised on international platforms while global fashion has always been welcome in Dubai, catering to the preferences of a diverse population. I feel extremely proud to bring to you yet another successful edition of Modern Woman Show, which has all the elements to please our ladies who are used to courting elegance, class and luxurious styles,” Al-Zarouni, who is behind R Style abayas, said during a sneak peek event.

Reem Al-Zarouni, Emirati Entrepreneur and Co-organiser of the Modern Woman Show

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