As part of its drive to advance its entertainment and tourism sectors, Saudi Arabia has created “Saudi Seasons,” a series of events and programs aimed at transforming the Kingdom into one of the most important tourist destinations in the world. One of its seasons, the Jeddah Season, has now announced its first calendar, a staggering 150-plus events and activities scheduled to run from June 8 to July 18.
According to Saudi Gazette, the events will take place across five main destinations around Jeddah, including Obhur, Historic Jeddah (Al Balad), Alhamra district, Jeddah Waterfront and King Abdullah Sports City. As reported by the news site, residents and visitors to Jeddah will experience for 41 days a calendar of entertainment, sport, culture, and art activities suitable for all. For its finale, Jeddah Season is set to end with an MTV music festival, featuring a number of international stars, as well as fireworks lighting the skies of city over the course of the Season.
The initiative has been specifically designed to reflect Jeddah’s history and its potential for holidaymakers, as well as to help change stereotypes about Saudi Arabia in general. It is in collaboration with the Saudi Commission for Tourism & National Heritage (SCTH), the General Sports Authority (GSA), the General Entertainment Authority (GEA), the General Culture Authority (GCA), the Saudi Arabian Maritime Sports Federation, Jeddah Municipality, Jeddah Chamber of Commerce and Industry (JCCI), and Saudi Arabian Airlines (Saudia).
Speaking to the news site, Engineer Raed Abuzinada, general supervisor of the Jeddah Season, said, “Known as the Bride of the Red Sea, Jeddah has always been a destination for sea activities. With a history that spans over 3,000 years, Jeddah has a rich marine heritage and an ability to bring diverse cultures together.”