It’s official, Ariana Grande is the new face of Givenchy’s autumn/winter 2019-2020 campaign. Being one of one of the most significant influencers in pop culture today, the Grammy award-winning performer, songwriter and singer is the perfect choice for the maison.
Fans got a hint when a series of black-and-white teasers featuring silhouettes of the pop star, who turns 26 next month, flipping her signature extra-long ponytail in slow motion were posted on social media. Then the folks at the French luxury fashion house announced the big reveal the next day with a clip, which is also in black-and-white. Grande is seen flicking her ponytail and humming a note in the background while styled after one of Hubert de Givenchy’s original muses, Audrey Hepburn. The star, who recently became the youngest singer to headline Coachella, wears a pearl-embellished headband and a black cross-back dress, which is almost identical to the one Hepburn wore in the opening scene of Breakfast at Tiffany’s. The nod to Breakfast at Tiffany’s isn’t a surprise given it’s Grande’s favourite film and she has a tattoo with a phrase from it.
According to a press release from the brand, Grande, who is in the midst of her Sweetener World Tour, was chosen because "she naturally embodies the spirit of the Givenchy woman with impertinence, generosity and a lightning wit—all cloaked in a touch of mystery." The release also describes the American as being “a strong, independent woman of refreshing character and style.” Grande expressed her excitement at being the fact of the brand that is associated with the likes of Meghan Markle, Julianne Moore, and Gal Gadot too.
"I love this clothing and the confidence and joy it brings to the people wearing it," she says in the release. "Not only is the clothing timeless and beautiful, but I'm proud to work with a brand that makes people feel celebrated for who they are, and unapologetic about whatever they want to be."
The Florida-born Grande, who also dabbles in acting, even has her own hashtag, #arivenchy, which has us wondering if something else is in the works. Anyhow, the campaign that will be unveiled in July is enough to get our expectation levels soaring.