Demure fashion is currently all the rage and being championed by luxury designers and high street retailers alike, plus - there’s no reason why being modest means compromising on style.
As reported by Thomson Reuters, in 2013, Muslim shoppers spent USD 266 billion on fashion and footwear, encouraging brands to fill the gap in the market for modest, yet on trend and stylish fashions. Fotune.com also reported that Muslim consumers will have spent around USD 484 billion by the end of this year.
On the high end, we’ve been seeing fabulous Ramadan styles galore, gowns from the likes of Valentino and Carolina Herrera, to cool separates and head scarves from Dima Ayad and Etro, but for those of you looking to spend modestly too – these are the high-street Ramadan collections that are nothing short of fabulous.
COS is a perfectly minimalist high street brand that never compromises on “cool” and has curated the most apt modest collection for the holy month. From casual styles for the daytime, to silk kaftans to carry you to the evening – these pieces will carry you beyond Ramadan.
Mango at Ramadan captures a luxe vibe at a price that can afford you multiple looks. We are loving the ease of Mango’s separates that can be layered or worn alone and the neutral colors make your modest style seem effortless.
An edgy kaftan dress, printed separates and oversized-chic never goes amiss at H&M. The high street retailer’s 2019 modest collection features boho prints and broderie anglais in breezy silhouettes – perfect to keep you at the top of the style stakes for the rest of the summer.
Marks & Spencer
Associated with being a quintessential British brand, Marks & Spencer have a strong focus on their Muslim clientele and have launched a Ramadan collection featuring eveningwear in metallic fabrics and ankle length styles.
Always channeling an on trend and affordable modest aesthetic, Riva is a great one stop shop for both casualwear and eveningwear as well as shoes and accessories. This Ramadan Riva’s collection includes fabulous jacquard kimonos, sequined trousers, maxi skirts and matching looks for mothers and their little girls.