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The Contemporary and Conservative Fashion-Conscious Woman: Leem’s Muse for the SS19 Collection

This season, sleek structures and elegant lines are taking over at the Saudi brand redefining modest wear with global appeal.

If you’re on the hunt for some with-it, easy-to-wear modest pieces with effortless polish this season, one way to get a head start is to browse Leem’s latest collection. The Saudi brand known for its stylish and affordable pieces has included free-flowing kaftans, maxi skirts and dresses that are perfect for slaying while trying to beat the heat.


Timeless trenches and tailored power suits with fluid, ambiguous layers also come in  stylish silhouettes that blend conservative fits and modern flair. While taking the fashion world’s latest trends for this season and reimagining them to better suit women of the region, Leem tapped into “painterly” graphics and geometric prints. Select maxi styles come with a pared-back aesthetic, serving as the canvas for interpretations of circles, squares and striking leaf-print styles in colours that pop.


Plus, the collection’s bold prints are perfectly juxtaposed by an elegant monotone palate of utility nudes, cherry red, mustards and yellows, royal purple and petroleum blue, all of which feature heavily in bold colour-blocking throughout the collection.


On-trend feminine ruffles cascade around the shoulders and necklines of maxi dresses, while light and delicate knife pleats can be found accented throughout the collection on maxi dresses, skirts and trench coats.


Leem, which has six mall-based stores in the GCC, with another one opening soon in Riyadh’s Panorama Mall, also presents swanky accessories including turbans, pearl magnets that interchange as cufflinks, earrings and head scarf pins. The brand that launched its inaugural collection in Dubai in 2018 has incorporated brooches and  a hat with attached hijab as well.

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