The GCC loves cosmetics. Its people buy more make up and cosmetics than other Arab region, and Saudi Arabia is at the top of the list. It’s easy to understand why, as international beauty brands are all over the GCC. But you should watch out for local beauty brands that are getting noticed and looking to expand.
Huda Beauty, a UAE-based brand, is one of the most popular in the area. Huda Kattan, the mind behind the brand, is a UAE beauty blogger and entrepreneur with more than 16 million followers on Instagram – she’s even launching her own emojis. Though she started with eyelash products, she has moved on to lip liners, eye shadows and more. Check out her liquid matte lipstick, it’ll make your lips look plump in gorgeous colours.
Shiffa Dubai Skin is another local brand that’s making a name for itself internationally. Shiffa is one of the only natural and organic beauty brands in the Middle East, and draws its inspiration from ancient Arabia. It’s also convenient, as you can buy products directly from their website.
You can find both of these brands at Sephora’s Middle East stores, and they’re planning to expand to its international branches. But reaching this level of success is a challenge. For many, the key to success in the local make up scene is focusing on Arab roots. OnePure Beauty does just that, all of its products are halal certified and come in many different ranges, from anti-aging to acne solutions.
Wojooh, a regional make up and perfume store, also focuses on Middle Eastern clients. Its make up line, Wow by Wojooh, targets Arab women with make up specifically designed to withstand the incredible Middle Eastern heat. It has successfully gotten attention from make up lovers in the area, including Saudi Beauty Blog.