The first Guerlain boutique in the Middle East has opened in Riyadh. The store, Guerlain Parfumeur, which is located in the Saudi capital’s Riyadh Park is completely dedicated to its fragrances.
The new boutique showcases the rich and unique world of Guerlain. Designed as a fragrance library, the only one of its kind in the world, the store allows you to explore 190 years of creativity and passion. An impressive 110 fragrances out of the 1,100 the longstanding French house has created since 1828 are presented as 110 chapters in the history of French perfumery.
They are classed according to the perfumers’ 14 favourite raw materials. These natural raw materials, known as the “Guerlinade”, are beloved by the brand that also specialises in skincare and cosmetics, and they perfectly express its spirit of creativity and audaciousness, plus the art of intense concentrations and compact formulas.
Whether its the founder, Pierre-François-Pascal Guerlain, exploring Imperial Russia in a stage coach on the search for his birchessence, Jacques Guerlain and his Indonesian Benzoin, or Thierry Wasser and his Indian Vetiver, the boutique is all about sensorial discovery.
As well as entering the world and wonders of the perfumer and getting acquainted with iconic creations like “L’Heure Bleue,” “Shalimar,” “Samsara” and “Mon Guerlain,” the store extends exclusive fragrance offers. What’s more, you can discover your fragrance profile thanks to a digital consultation. Fun, fast and incredibly accurate and efficient, the digital consultation allows you to find your signature fragrance with just a few clicks.
Plus, of course, there’s that all-important customisation service. The coloured bee bottles, which are exclusively available at the Guerlain Parfumeur boutique, can be refilled at the fountains, affirming Guerlain’s commitment to the environment and sustainability.