Versace’s Spring/Summer 2017 Campaign Hails Freedom And Beauty

Bruce Weber captures the spirit and energy synonymous with Versace in the brand’s spring/summer campaign, which features models Edie Campbell and Anna Ewers

The sense of freedom and vitality that pervade in summer reign in Donatella Versace’s vision for her Italian luxury fashion brand’s new campaign. And photographer Bruce Weber has perfectly encapsulated the Artistic Director’s collection that is all about “the dynamic moment and the freedom of the Versace life,” as she described it.

Focusing on free will, nature and beauty, the women’s wear campaign showcases models Edie Campbell and Anna Ewers in the Kentucky countryside, surrounded by horses. In one image, Edie Campbell even stands in perfect balance on a horse’s back. Filip Hrivnak and Vadim Ivanov appear in the men’s campaign, alongside actor Mitchell Slaggert, who is in total harmony with the animals around him. Musician Jake Lahrman makes an appearance too.  

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