Peter Lindbergh lenses a visual feast featuring Lily Aldridge for Salvatore Ferragamo’s new campaign.
Photographer Peter Lindbergh and models Lily Aldridge, Andrés Velencoso and McKenna Hellam illustrate what true friendship is all about for Salvatore Ferragamo’s ‘Among Friends’ spring/summer 2017 advertising campaign.
German Lindbergh, who is also a film director, is known for his game-changing work. Here, he captures a sophisticated yet modern mood, which is in perfect alignment with Ferragamo’s ‘Splendor of Life,’ a spirit that injects a fresh viewpoint to traditional Italian heritage.
With its dramatic coastline, bougainvillea-lined paths, craggy rocks and inviting sea, the Italian resort town of Taormina was the ideal canvas to introduce some of the season’s favourites.
Pieces from the women’s ready-to-wear collection, the first designed by Fulvio Rigoni, included a feminine fluted hem dress and the season’s signature “Soft Sofia” bag. Velencoso models in a variety of men’s looks, with one in a cerulean blue shirt with cropped trousers in the same bold shade.