Lauren Hutton and Todd Hido help Bottega Veneta celebrate 50 years of providing Italian luxury goods in the house’s spring/summer 2017 campaign
Bottega Veneta’s association with model and actress Lauren Hutton goes back to the 1980s, when the actress wore the iconic intrecciato clutch in “American Gigolo.” After carrying the bag again on a Milan runway, Hutton is starring in Bottega Veneta’s latest campaign and ongoing “Art of Collaboration” project. Her American compatriot, photographer Todd Hido, captures her legendary effortlessness and timelessness as she poses with Joan Smalls, Vittoria Ceretti, Hannes Gobeyn and Morten Nielsen.
The high fashion brand, known for its signature hand-woven intrecciato motif and high-quality designs, chose New York’s iconic, modern Modulightor Building for the celebratory shoot. The location is in keeping with Bottega Veneta and Hido’s discrete, contemporary and sophisticated tastes. The campaign represents the vision of Creative Director Tomas Maier, who introduced “The Art of Collaboration,” an alliance with world-renowned visual artists, when he joined 15 years ago.
This edition features new styles of bags, as well as some from the archive and the clutch Hutton wore in the movie. Long and fluid silhouettes and simple, superfine fabrics in light tones are found alongside a multi-coloured and vibrant palette of leather garments.