Last week, esteemed Dubai based fine jewelry designer, Nadine Kanso celebrated the unveiling of her brand, Bil Arabi’s first-ever boutique store at THAT Concept Store, located in the Mall of the Emirates. Best known for its handpicked selection of the world's most sought-after and exquisite fine jewelry brands and collections, THAT Concept Store, belonging to Majid Al Futtaim Lifestyle, serves as the perfect platform for Bil Arabi's latest venture. With its meticulous curation of globally and regionally sourced pieces, THAT Concept Store consistently entices its patrons with an ever-evolving and captivating array of designs.
The Bil Arabi boutique, designed by acclaimed architect Carl Gerges, represents a testament to the brand's unwavering commitment to excellence and unparalleled craftsmanship. Imbued with meticulous attention to detail, the space exudes sophistication and elegance, creating an inviting atmosphere for customers to explore and indulge in the splendor of Bil Arabi's exquisite collections.
Gerges, an advocate of authentic and honest design, artfully bridges the realms of calligraphy and jewelry, infusing the shop-in-shop experience with a refined sensibility that artfully frames its context. The result is a space that presents a visually stunning reinterpretation of a jewelry box, enveloped in opulent ink-blue velvet. At its center, an awe-inspiring structure inspired by antique inkwells, which historically symbolized status and proficiency, stands as a testament to the brand's devotion to its craft. Meticulously handcrafted to hold the collections, the structure showcases steel, glass, and precious stones, allowing for multi-level viewing panels through intricate mechanisms. Illuminated by cinematic lighting, the Bil Arabi pieces are magnified, revealing the intricate design details with utmost precision and perfection.
Bil Arabi's pieces embody the essence and beauty of modern Arabic calligraphy, which serves as the iconic raison d'être of Founder and Creative Director Nadine Kanso. Speaking about this milestone, Kanso stated, "I am thrilled to unveil our very own shop-in-shop at THAT Concept Store, a place that authentically captures the essence of Bil Arabi. This boutique reflects our unwavering dedication to craftsmanship, innovation, and cultural heritage, standing as a testament to our strong brand identity. We eagerly look forward to welcoming visitors to experience the world of Bil Arabi firsthand."
She continued, "The shop-in-shop is a tangible manifestation of our brand's DNA, providing a unique and authentic experience that embodies our values and enhances our brand equity. It's not just a store; it's a tangible expression of who we are and what we stand for."
The opening of the Bil Arabi boutique at THAT Concept Store in Mall of the Emirates marks an exhilarating chapter in the brand's growth and signifies its unwavering commitment to providing a truly immersive shopping experience. Bil Arabi extends a warm invitation to jewelry enthusiasts and connoisseurs to visit the new boutique and embark on a journey to discover the beauty and artistry encapsulated within each meticulously crafted piece.