The head of productions at MBC Studio and former CEO of the Saudi-based Alif Alif Radio, Rasha AlEmam is a leading figure in the field with an extensive career working in the entertainment industry. Indeed, she has worked as a producer and a manager, and has taken on leadership roles for the MBC Group, Alif Alif Radio, and MTV Arabia.
Born in Jeddah, Saudi Arabia in 1977, the former student of Dar Al Hanan obtained her BBA in General Business Administration and Management at King Abdulaziz University in 2001. This would be followed by her certification in Excellence Assessment at EFQM in 2006. While studying at King Abdulaziz University, however, AlEmam was already building her career working as Contracts Auditing Executive at King Khaled Hospital. She worked there from June 1999 to September 2002.
However, she would gain her first experience in the entertainment industry working for MBC Group in Dubai. She was in charge of producing shows such as "Fear Factor" and the Arabic version of "Top Gear." She filled the role of Executive Producer in 2002 and, in 2005, she was promoted to Compliance Manager before leaving the company in 2007. Since May 2021, however, she now works as Head of Production at the company's studio division. Presently, she's credited as a producer of the series "Jameel Jeddan," and an upcoming Saudi project "Desert Warrior."
But, before 2021, AlEmam had worked for other companies focusing on entertainment. In 2007, she was the Director of Production, Programming and Promotions at MTV Arabia for over a year and, in 2009, she became the CEO of the Saudio radio station, Alif Alif Radio. This made her one of the youngest CEOs in the Kingdom but, as a woman in an otherwise male-dominated industry, she also drew the attention and admiration of fellow Saudis as she worked hard to make Alif Alif Radio one of the best in the Kingdom.
In a 2020 article by worldbank.org, in fact, AlEmam expressed her excitement in seeing more Saudi women take on leadership roles, saying "I am very proud of Saudi women today as the potential that was always there has surfaced, and now you see them in leading roles, whether in government positions or in the private sector." In recent years, the Kingdom of Saudi Arabia carried out reforms that allowed its women to find work more easily, in addition to other social benefits.