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Yasmine Sabri Becomes First Arab Woman To Star In A Cartier Campaign

The Egyptian actress is the perfect fit for Cartier’s latest "Panthère de Cartier" campaign that showcases their pieces inspired by the fierce spirit and inaudible strength of the big cat..

Yasmine Sabri has been revealed as one of the latest ambassadors for Cariter, making her the first woman from the Middle East to represent the French luxury jeweller. The Egyptian actress, one of the Middle East’s most recognisable A-listers, has made history with her role starring in a new campaign for Cartier’s iconic Panthère de Cartier collection.


Une publication partagée par Yasmine Sabri (@yasmine_sabri) le

In the Into the Wild campaign film, the 32-year-old dark haired beauty dons a black jumpsuit as she walks past pillars that are symbolic of her homeland. Sabri can also be seen wearing a gold Panthère de Cartier timepiece studded with glittering diamonds and green emeralds, as well as gold pendant earrings. The film was conceptualised by genius German filmmaker Jonas Lindstroem and also features fellow ambassadors, the British actors Ella Balinska and Annabelle Wallis, and Italian model Mariacarla Boscono. In the clip, the four women are seen swaggering through different urban landscapes that include a Parisian rooftop and the famous Shibuya Crossing in Tokyo. Taiwanese actor Chang Chen and singer Karen Mok are also involved in the brand’s new global film campaigns.

The ambassadors all have a certain je ne sais quoi that reflects the ferocious yet feminine character associated with the panther. The wild cat, which has become associated with the renowned French house, first appeared on a watch created by Jeanne Toussaint in 1914. Talking to Vogue Arabia, Sabri revealed the newest Panthère timepiece is her favourite from the collection that’s being launched. “Sometimes men think if a woman is too strong, too masculine, she’s not as feminine, but that’s also represented in the watch. You can look so feminine and so elegant, but you’re still a strong, independent woman and you know your worth,” she said. “An empowered woman is worth everything. She has to believe that about herself.”


Une publication partagée par Yasmine Sabri (@yasmine_sabri) le

The actress, who actually started collaborating with Cartier two and half years ago, is known for her outspoken pro-feminist beliefs, making her the perfect fit for the house. As well as promoting campaigns that support women's empowerment, she makes sure to carefully choose acting jobs that underline her active role in working for progressive rights for Arab women. Sabri started her acting career in 2013 when she appeared in the Egyptian series Khatawat El Shaytan. The star, who received the “Ambassador of African Women” title during the 2013 Arab African Conference on Women’s Empowerment, has become best known for her roles in several TV series such as Hekayti, a Ramadan special, Al-Ostoora and Tareeky

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