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For New Sneaker Release, Nike Collaborates With Emirati Influencer


Mthayel Al Ali

It’s almost here! After three years of development, and after undergoing 17,000 miles of testing, the much-anticipated Nike React is set to hit stores this February 22. To build momentum prior to the launch, the sportswear brand has selected Emirati influencer Mthayel Al Ali to don a pair of these amazing sneakers in a colorful street style shoot in London and share the photos with her online followers.

 

Mthayel Al Ali for @nike react1/2 #justmythit #nikereact

Une publication partagée par مثايل آل علي (@mthayelalali) le

 “The Nike React is perfect for the girl on the go,” said Al Ali. “It’s so comfortable yet stylish. I run twice a week to stay healthy between my yoga and Pilates classes and running in these shoes makes me feel like I’m on air. They’re the softest, lightest and most resilient shoes that Nike have ever delivered!” 

 

Mthayel Al Ali for @nike react 2/2 #justmythit #nikereact

Une publication partagée par مثايل آل علي (@mthayelalali) le

According to the recent Forbes piece, a pair of these is sure to make you feel lighter, bouncier, and help your performance as you take to the streets. This brand-new creation uses a special type of foam, as well Nike’s Flyknit upper, the brand’s trademark high-strength fibers that create lighter uppers, and that provide better “support and breathability for each cut, stride or strike.” 

 

doing it, with yellow#justmythit

Une publication partagée par مثايل آل علي (@mthayelalali) le

Harper’s Bazaar reports that, in “comparison to the brand’s predecessor, the Nike Lunar foam, which was used in the Nike LunarEpic Flynit 2 trainer, this new running shoe is said to be five per cent lighter, 11 per cent softer and provides 10 per cent more energy.”

 

#nikereact #justmythit

Une publication partagée par مثايل آل علي (@mthayelalali) le

This isn’t the first time Nike has chosen a hijabi figure as brand ambassador. Last year, it released the lightweight, breathable Nike Pro Hijab, collaborating with hijabi athletes such as champion fencer Ibtihaj Muhammad, weightlifter Amna Al Haddad, and figure skater Zahra Lari to promote the innovation. 

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