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NAFS: Modernizing Arabian Fashion, One Abaya at a Time

Traditional Arab dressing is often graceful and elegant, but what about those who want something a bit different? Emirati brand, NAFS, has modest fashion girls covered with their unique take on the customary abaya.

NAFS is a family run fashion house, established in 2012 by four sisters behind the acronym – N for Noora, A for Alia, F for Fatma, and S for Sarah. Even with a current following of over 200k followers on Instagram, NAFS creates garments on order via Whatsapp.

With a mission to reinvent the traditional Arabian women’s attire, NAFS has set the bar for contemporary, modest fashion through their enthusiasm to experiment with shape without disrupting the function of the garment.

The silhouette of the abaya is still apparent through the collection, yet the tailored features including open-seam detailing, distressed fabric, ruffles and pleats offer a cutting edge alternative to the cultural norm.

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