Elie Saab's expansion is experiencing remarkable growth, with the introduction of a new boutique in one of Monaco's most coveted locations. The 300-square-meter boutique is strategically situated in the heart of Monte-Carlo, adjacent to the renowned Casino Square, precisely on Princess Alice Avenue within the luxurious One Monte-Carlo building. Its close proximity to Monaco's iconic Hotel de Paris and the opulent Hotel Hermitage adds to its allure.
Monaco's glamorous enclave is nestled along the picturesque French Riviera, surrounded by the affluent French resorts of Nice, Cannes, and Saint Tropez, as well as the border of North-West Italy.
Elie Saab, a beloved couturier admired by celebrities, tantalized the public by sharing a sneak peek of the store and the grand opening event on the label's Instagram page. Stepping inside the boutique, customers are greeted with an array of daywear, including the latest ready-to-wear collections, accessories, and fragrances. Descending to the lower level reveals a collection of stunning evening wear.
The boutique's design exudes luxury and adheres to the brand's distinctive look with understated warm copper details and opulent white textures. To complement the space, all the furniture is from Elie Saab Maison, the label's own signature furniture collection.
The CEO, Elie Saab Jr., expressed the significance of opening a flagship boutique along the French Riviera, as it will help to build their lifestyle brand and give them access to a more cosmopolitan international audience. The boutique in Monte-Carlo aims to offer the brand's unique experience to both local and seasonal customers, supporting their strategic international expansion.
This recent addition in Monte-Carlo follows the inauguration of a new flagship store in the Middle East earlier in the year, marking the third opening in the Gulf region within the past year. Elie Saab also boasts flagship stores in prominent cities like Beirut, London, Paris, Milan and New York.
With a promising future, Elie Saab has ambitious plans to inaugurate more global boutiques in the upcoming years, solidifying their position as a prominent luxury brand on the international stage.
