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Saudi Arabia’s Ashi Studio Becomes the First GCC Label to Enter the Haute Couture Prestige

English actress Phoebe Waller-Bridge recently attended the London premiere of the film "Indiana Jones and the Dial of Destiny" at Cineworld Leicester Square. Her choice of attire was a mesmerizing dress created by Saudi designer Mohammed Ashi, the founder of the Paris-based label Ashi Studio.

The captivating ensemble consisted of a fluid cage dress adorned with crystals on delicate netting, which was complemented by a crepe cape that brought the entire look together, exuding an elegant and polished finish.

Waller-Bridge, who stars alongside Harrison Ford in the latest installment of the "Indiana Jones" series, shared her insights about her character, Helena, stating that she is a strong-willed and independent individual who knows how to navigate challenges with wit and humor. The film was set to premiere in the Middle East on June 29.

In a separate event, American-British actress Hayley Atwell also made a striking appearance at the London premiere of "Mission: Impossible — Dead Reckoning Part One." Atwell, who portrays the character Grace in the film, donned a black gown designed by Ashi Studio. Her ensemble featured a voluminous skirt with satin fabric that puffed out at the hips, accompanied by a velvet top from the designer's Spring/Summer 2023 couture collection. Atwell completed her look with a sleek, slicked-back hairstyle.

Meanwhile, Mohammed Ashi himself is about to embark on a significant milestone in his career. He has been invited to join the Federation de la Haute Couture as a guest member and will be presenting his latest collection on the official Haute Couture calendar in Paris on July 6. He now holds the distinction of being the inaugural fashion designer from the Gulf region to receive such an invitation.

Having established his label 17 years ago, Ashi has gained immense recognition in the fashion industry. His designs have been embraced by renowned celebrities including Beyonce, Lady Gaga, Jennifer Hudson, Kylie Minogue, Penelope Cruz, Deepika Padukone, Sonam Kapoor, Queen Rania of Jordan, and many others.

Expressing his excitement, Ashi described this opportunity as the pinnacle of his career. He expressed his intention to honor the legacy of the great couturiers who preceded him and to contribute to the grand tradition of creativity and craftsmanship.

Reflecting on his journey, Ashi reminisced about his early days and the passion that fueled his dream. From hiring his first seamstress to bring his visions to life, to the challenges and joys of the couture world, he expressed how this art form has allowed him to channel his inner energy and dedicate himself to serving the highest standards of excellence in fashion.

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