Malone Souliers’ AW22 campaign explores the transformative power of personal style. An array of handmade shoes that inspire confidence and purpose, each with their own individual personality. Style is very much its own language, and like any language requires attention to be properly understood. It’s the most immediate form of self-expression we have, and a way of telegraphing the brand's ethos to the world around us.
Far from being frivolous, fashion is in fact a vital means of creativity and communication, and new possibilities arise when you feel truly like yourself. It's these ideas that are behind Malone Souliers' latest campaign, A Sense of Self. Shoes that facilitate comfort, confidence, and bold expression have always been our specialty, but this season adopts a particular focus on creating and redefining one’s self-image.
It’s a collection for those who take every opportunity to express themselves, whether that’s with the Yuri platform in pink satin, or the Claudia cowboy boot. New styles introduce themselves, and old favorites return in fresh guises.
The Dali is our version of the versatile suede chukka boot, and the Andre an interpretation of a classic fisherman’s sandal. As always, each pair is lovingly made by hand in Italy, using traditional techniques passed down through generations. “Style can sometimes seem like a passive thing –you choose the items you like and allow them to represent you –but it’s very much an active process,” Founder and Creative Director Mary Alice Malone says.
“It’s the practice of defining and redefining the self ina way that feels empowering. Through personal style we can communicate with others, but above all it is something we do for ourselves. That’s who this collection is for: the person who takes joy in dressing for themselves, and who draws energy from the feeling this gives them.” The Malone Souliers AW22 Collection launches on the 27th of July 2022 in the Flagship Boutique at 19 Mount Street, London, and at MaloneSouliers.com.
