3 Hijabis Using Beauty Blogs to Empower Muslim Women

Muslim women - and hijabis in particular - have a history of being misrepresented by mainstream media. From the oppressed woman to the potential terrorist, stereotypes present Muslim women as two-dimensional characters, with little interest outside of their faith. But things are slowly changing, thanks in part to the rise of hijabi beauty bloggers.

Sick of their stories being ignored, young Muslim women are creating their own media to counter mainstream narratives. Beauty blogs have a special significance, as they allow women who wear the hijab to showcase their personalities in creative ways.

With millions of Muslim and non-Muslim followers, hijabi beauty bloggers are showing the world that being Muslim does not limit their opportunities (or makeup choices).

We’ve rounded up three Muslim women with empowering beauty blogs to follow today:

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1. Nura Afia
Afia shot to fame after being named the first hijabi ambassador for Cover Girl cosmetics, making her the first ever hijab-wearing model to feature in an advert for a cosmetics brand in the United States. She decided to film makeup tutorials after the birth of her daughter and now has over 200,000 YouTube subscribers. Afia has been vocal about the importance of Muslim representation in the beauty industry. She has said that she wishes to show people that being a wife, mother and hijabi doesn’t stop her from doing what she wants.

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2. Dina Torkia
Annoyed about the lack of Muslim representation in the beauty and fashion industries, Torkia decided to start her own YouTube channel at the age of 21. She blogs about fashion and beauty as well as other experiences that she’s been through, including her pregnancy and her battle with bulimia. Her goal is to break negative stereotypes around Muslim women and show that wearing a hijab doesn’t stop them from being like everybody else.

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3. Habiba Da Silva
With over a million followers on social media, Da Silva is one of the most popular Muslim bloggers today. Her success has allowed her to expand her brand and she recently launched a range of flesh-toned hijabs for men and women. The range, which currently has four shades, aims to be inclusive of all skin tones in contrast to most fashion brands whose flesh-coloured products only cater to lighter shades. Her campaign features black, east asian and middle-eastern models in order to reflect a theme unity and diversity.

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